An increasingly profitable endeavor today is online business using effective internet marketing strategies. If you work it right, your internet business will grow exponentially. More and more people are turning to the internet for ways to answer their problems. The astute marketer person will pay attention to the numbers. You may be thinking that all is well and good, but exactly how are you supposed to accomplish this task? Below are six key ideas to get you started.
Table of contents:
- Keyword Research
- Social Networking
- Website Promotion
- Sell a Product
- Get More Traffic And Internet Marketing
- Be Of Service
1. Keyword Research – Very Important
Your goal for effective internet marketing campaigns is to rank well in the search engine results. To do this, long tail keywords are king. When you use these longer keyword phrases, you greatly increase your chances to rank. You may be wondering why this is? You are effectively cutting out a large chunk of the general competition by focusing on the consumers needs and you are more likely to attract customers who are ready to buy your product today.
Long tail keywords are actually several words together and the intention is to focus on a small niche audience. Narrowing your focus targets specific users looking for a specific item or service. In the end, this means better quality traffic to your website and you are not in competition with the established giants of the online world.
To find specific keywords or phrases you may need some help. Try going to a site like WordTracker – http://freekeywords.wordtracker.com then:
Type in “internet marketing” (without the quotes) and click Hit Me
Do you notice what turns up? With this phrase, you will find there are better than 1,800 daily searches, which is wonderful. Nevertheless, this shorter keyword has a ton of competition and is not very specific.
On the other hand, look at this phrase, “internet marketing optimization”, it has 90 daily searches. This is a long tail keyword and is targeted for people looking for a good way to optimize their internet marketing or site. This then is the better keyword choice and more in-line with effective internet marketing practices.
2. Social Networking- Employing Web 2.0
No, Microsoft did not throw another program out there; web 2.0 symbolizes the move on the World Wide Web to shared creative endeavors and knowledge. Multimedia websites, social bookmarking, wikis and blogs are all a part of social networking and therefore a piece of web 2.0. Using this type of site to target your customers is a smart move as there are extreme number of people using these avenues daily.
So, your goal in this process many fold. First, create a blog around your keyword, “internet marketing help”. Now load it up with relevant information and specific unique content and do your best to help them solve their problem. Next, set up your own Squidoo lens on the subject matter and also have several social networking accounts such as Twitter, MySpace and Facebook. Can you see where this is going?
3. Site Promotion – SEO (Search Engine Optimization)
So far. effective internet marketing and SEO is what we have discussed. Obviously, the further up the list your website appears on Google, the better. SEO is the concept in online marketing that focuses on doing certain techniques that moves your site up that search engine results naturally.
If you doubt how effective this particular internet marketing help can be ask yourself a simple question, have you ever gone past the first few pages of a search? If you went past the first or second page, you have gone further than most people have.
Another pertinent key that bears mentioning again is how crucial quality links and unique content are to this equation. Search engine optimization is involved enough to make your head spin trying to pull it all together but remember these two things must be at the very top of your internet marketing help list.
The sad truth is that most people will not take the time required to write their content, but will try to copy someone else’s. If your smart you avoid this practice at all costs. At least pick up some decently written PLR articles for your site. Google is not overly fond of rehashed, duplicate content and they appear to rank fresh content better.
Up until this point, the problem has been the amount of time you would have to spend creating unique content and then submitting to each of the directories.
4. Sell a Product
There is a time to sell your own product, there is a time to sell affiliate products and it is important to know the which direction you will take. One of the most important factors will be if your market is big enough to sell your products. So how can you decide this? Go back to the free WordTracker keyword tool and type in a keyword related to your product.
Let’s say “clay teapots.” Certainly there is someone in the world who wants these. Yet, your keyword tool will tell you there is just 1 search per day. However, look closer and check out the search results as there are “clay flower pots” that have an impressive 68 searches per day. Moreover, you may notice that many are also looking to find “hangers for clay pots”.
Now you can switch your internet marketing focus towards “clay flower pots” or hangers and you can either make them and sell them or look for an affiliate program at ebay or amazon where you can promote these products and earn a percentage. You will have plenty to choose from and should be able to find a market that is good for you.
5. Get More Traffic And Internet Marketing
While building your business online, it is obviously important to increase traffic to your product page or website. The above-mentioned methods will improve your online user traffic. Advertising on social networking sites, using desired keywords and altering your keyword phrases are all good internet marketing help techniques.
There is a great deal of information on this topic as and as we move along, I promise to visit the subject again in more detail.
6. Be Of Service – Always
Helpful companies are remembered by their customers. They want to purchase products from a customer oriented and naturally intuitive business. If you are truly helpful, you will be remembered for it and your customers will prefer to do transactions with those they trust. You. For this reason, you want to gear your internet marketing techniques toward solving the immediate problems your customers have.
Some of the best advice I ever heard was from the great Earl Nightingale and remember listening to his tapes while lounging at a beautiful lake many summers ago. Earl stated, “Success is the progressive realization of a worthy ideal or goal.” In addition: “Everything in the world we want to do or get done, we must do together with other people.
If I have done my job well, you have found some answers in this article to your most burning questions concerning effective internet marketing. As you undoubtedly know, it’s impossible discuss all internet marketing strategies in one article. But if you will work with the techniques and methods listed above, before you know it, you’ll have a more successful online business